OPTIN · Fully Managed Media
We grow and monetizeyour media assets.
We build a newsletter audience of your exact buyers, convert it into pipeline, and monetize it through the OPTIN Ad Network.
zero paid ads
six newsletters
near-zero churn
CTR
Don’t just take our words.
Founders who’ve grown real audiences with us, straight from them.
“We’ve worked with OPTIN, and are continuing to grow our B2B SaaS newsletter past 50,000 subscribers. What stands out is that they treat it like an asset, not just a send. They have a proven method I’ve been using for a long time and I highly recommend it to B2B companies who want to grow their newsletter audiences.”
“We have worked with Optin as both a growth partner for our weekly newsletter, Operator Signal, and placed ads and sponsored conferences through the Optin Ad Network. They really are a one stop platform for media growth and management. Working with them is a delight and I highly recommend them!”
“We’ve worked with the Optin team to start and grow a newsletter to 28,000 subscribers. We publish our insights every week and use it to market our software and webinars. What we love about it is it’s an audience we own and can market to regularly and build up over time.”
“In about 18 months, we’ve built Wealth Stack Weekly to almost 1 million weekly subscribers and have been the fastest growing private markets newsletter in the world. When they first told me what they do, I loved it so much I asked if I could invest in their company!”
“I’ve worked with Optin to grow AI Revenue Report to 30,000 weekly subscribers and they are great strategic partners around my media strategy. Their Ad Network is now selling my ad placements to some of the leading brands and it’s only the beginning.”
“I’ve just started with Optin’s Fully Managed Media and so far they’ve grown my newsletter to 3,000 subscribers, with great KPI’s. Their ad sales desk is actively selling our ad sales and in the first month has generated a $200K pipeline and a $40K proposal out. I consider them a strategic thought partner and I’m highly certain they’re going to turn this into a super profitable media company as I’ve only gotten started!”
“We have worked with Optin and grown our newsletter from 20K subscribers to 100K. What’s great about their ecosystem is we are now a part of their ad network and have their desk selling our inventory. We have our own product that the newsletter powers but it’s great to be able to monetize it as a media asset as well!”
We built this for ourselves first.
“In about 18 months, we’ve built Wealth Stack Weekly to almost 1 million weekly subscribers and have been the fastest growing private markets newsletter in the world.”
B2B media doesn’t fail on content.
It stalls without an operator.
Three failure modes, none of them about the writing. They’re operator problems: grow, engage, monetize, built in sequence, across every surface.
The Flat Audience
Most B2B audiences plateau under 15K and stay there. Referrals don’t scale, organic takes years, and paid pulls $5–7 CPLs of low-intent volume.
The Silent Audience
Footage that never ships. LinkedIn posted when someone remembers. Sponsor slots nobody is selling. Even a good audience produces nothing on its own.
The Budget Line
A media program booked as a marketing expense gets re-justified every quarter. In a tight quarter it gets cut, no matter how good the content is.
Expenses get cut.
Assets get kept.
The unlock is ROI the CFO can see: booked pipeline for businesses that sell, or break-even sponsor and event revenue for media assets. Either way, the program moves off the expense line.
- Re-justified every quarter
- First thing cut in a downturn
- ROI is always “next quarter”
- Survives on faith in the channel
- Covers its own cost
- Compounds instead of resetting
- ROI visible on a P&L line
- Nobody kills what pays for itself
One audience. Three surfaces.
One operator.
The same verified reader carries a work email, a LinkedIn profile, and a feed. We put all three to work: one editorial engine, distributed everywhere your buyer actually looks.
The Newsletter
The asset of record. Verified ICP subscribers in your ESP, on your domain, engagement proven on clicks. Everything else compounds from here.
Subscriber-to-Network™ reruns every newsletter issue natively as a LinkedIn edition, turning engaged readers into first-degree connections.
Podcast, YouTube & Events
Whatever you already publish, the OPTIN Ad Network sells sponsorships against it, commission-only. You keep producing it; we monetize it.
One engine. Three unlocks.
Each layer is earned, not bundled. Monetization activates when the audience clears the bar, not before.
Selective Distribution™ compounds a verified ICP audience at velocity. Cold-to-Optin™ hunts buyer intent inside the same ICP.
We concentrate your best readers and verify engagement on clicks, not vanity opens, then put the same proven reader to work on a second surface.
Engaged readers convert into booked, pre-warmed conversations or podcast-guest interviews with your exact buyers. The same audience funds itself through the OPTIN Ad Network, commission-only.
Growth, pipeline, and monetization aren’t lanes you pick between — they run together, on the same audience, from month one. Every milestone is scoped to your verified TAM and written into the agreement before you sign.
Two ways your audience pays you back.
Both included by default, on the same audience: booked pipeline for your sales team, and commission-only sponsor revenue that can cover the program itself.
Booked, pre-warmed conversations.
- Audience-to-Pipeline™ booked meetings, or Audience-to-Interview™ appointments with your exact prospects
- Never cold lists. Every contact arrives pre-warmed, reading you for weeks
- Hand-raisers route straight to your team
The audience funds itself.
- Sponsor and event revenue through the OPTIN Ad Network, sold by a dedicated desk
- White-glove, end to end. Commission-only: nothing closes, nothing owed
- Break-even first, then events, paid tiers, and a real media revenue line
Five vendors.
Or one number.
Assembling this program from the market means five contracts, five invoices, and five teams who don’t talk to each other. Typical published rates:
Everything above. One team.
- Growth, editorial, engagement, LinkedIn, YouTube, pipeline, and sponsor and event sales: one system, built to work together
- We write it, to a standard. A senior editor owns your publication — you approve, you don’t draft
- Guaranteed milestones. The alternative stack guarantees nothing
- An asset you own: every subscriber in your ESP, on your domain
- One number, one team accountable. No vendor-management tax
One program.
One flat number.
No tiers to pick between. Everything below runs from day one, on a single flat rate.
$37,500 due at signing, covering the first 3 months. Renews quarterly at the same rate, no escalator. Leave at the end of any quarter — the subscriber file is yours to keep.
- Selective Distribution™ — ICP-matched audience acquisition
- Cold-to-Optin™ — outbound demand capture, double opt-in confirmed
- Audience-to-Pipeline™ — booked, pre-warmed conversations
- Audience-to-Interview™ — your exact buyers booked as podcast guests
- Subscriber-to-Network™ — every issue rerun natively on LinkedIn
- Newsletter written weekly by a senior editor — you approve, we draft
- Deliverability, isolated domains, and sending infrastructure
- You own the subscriber file, exportable at any time
- OPTIN Ad Network — commission-only monetization of what you already publish
by Month 3
by Month 6
by Month 12
miss it
The guarantee: floor and cap confirmed at onboarding, written into the agreement. Measured on clicks, not opens. Miss a milestone and we work free until it lands. The sponsor desk is commission-only — nothing closes, nothing is owed.
Multi-brand organization needing category exclusivity and a named GM? Enterprise is scoped separately, from $20,000/mo on a 12-month minimum.
A full plan before you invest a dollar.
You leave the first call with all three. Complimentary, no commitment required.
Subscriber TAM Study
Your full addressable audience by title, industry, seniority, and geography. Before you invest a dollar.
Newsletter Audit & Score
Your current editorial, deliverability, and engagement scored against what a sponsor-grade audience actually requires.
12-Month Growth Projection
A milestone model against your verified TAM: growth targets, cost per subscriber, and the break-even path.
Let’s build the media arm
that pays you back.
One 45-minute call with the founder. A TAM study, a newsletter audit, and a 12-month projection. No commitment.
Talk to the founder